Hiring a book publicist can help you enjoy very many benefits. A major advantage is that publicists have connections. These relationships have been in existence for very many years. These connections will help you open doors that you would have never been able to access. Publicists are not the ones that give you a solution when it comes to getting back on media coverage. The most important thing is the fact that they have connections. This means they know where and how to get new connections. As an author it is very important to have media exposure. In this case the problem comes from the fact that they never know who they can call or even where they can start. Generating publicity is not easy, if anything it can be very complicated. You will need to know the right producers, the right shows to attend and the perfect time to call. All these details will be taken care of when you hire a publicist.
Some media outlets don’t work directly with authors and this is why you will benefit from hiring a publicist. In this case they will be working with you whenever you have a publicist. These media outlets normally want to work with a more formalized system. With a publicist they will definitely be willing to work with you. Publicists have the right expertise to guide you. It can be very bad to go to a radio station or a show without being fully prepared. A good publicist will ensure that you will have the proper coaching. He will train you on the words you will use. He will also ensure that you will avoid making mistakes while on the shows.
An added advantage of having a book publicist is that you will know how to spin things in the media. Good publicists know how to make something useful out of topics and themes in your book. They are always able to transform it into something newsworthy. With a book publicist it will be easy for you to develop the right message. He will also be able to use the right angle to get the attention of the media. They will know how to pick the right angle to maximize interest in you and your book. An added advantage of book publicists is that they know how to get the message to the right people. You can even book yourself in a radio stations and TV shows but going far will be problem. A good publicist knows what producers need to book you as a guest. Only the right people will be able to get your message in this case because your publist knows who the right people are. Most hosts book a guest based on the recommendation of a trusted publicist.