Why Video Content Marketing Is Important for E-Businesses
Nowadays, average Internet users spend about 88% more time on websites with videos, and dedicate one third of all their online activity to watching videos. It is expected that the amount of time spent engaging and watching videos will increase as years go by. Businesses realise this and time and again it is quite common to hear the question whether Video Content Marketing Can Improve business performance. While Businesses certainly have a lot to benefit from Video Content Marketing, we cannot overlook the fact that time and effort have to be invested in order to reap any meaningful benefits. Getting benefits from video marketing is not a mere matter of embedding a few YouTube videos into the webpage and hoping all goes well. Like other forms of content, you need to invest in high quality video content and have the perseverance and patience to share your content across the web. Read on as we delve into how video Content Marketing can positively impact your e-business.
Through video, you can prove the value of your content to popular search engines. When assessing the relevance of webpages to specific keywords, search engines do not only take text into account. They also check other kinds of media you have to offer its users. You can prove the value and richness of variety of your content to a search engine through a combination of text, images and videos. About 80% of Internet traffic is represented by video content, hence why such engines are eager to rank websites capable of offering video content to its users. Content strategists should ensure their video content is highly optimised for searches by doing research on video keywords and including them in each video’s meta tags.
Businesses that actively use third-party sites or social media in hosting their video content can leverage on this to drive traffic to their websites. Third party sites such as YouTube have users consuming billions of hours of video every day. So long as businesses include their websites URLs in video descriptions and the channel name, these third-party sites present a good opportunity for exposure to new audiences. Consequently, businesses can improve their traffic acquisitions and boost their rankings. To maximise views on third party sites while driving traffic back to your website, you should give your audience compelling reasons for clicking on the URLs embedded in the video descriptions e.g. discount codes and special offers, free resources and extra information to add-on what was shared in the video. Additionally, embedding URLs in video descriptions or channel information in third-party sites is a good way of earning qualified referral traffic.