Everyone of us is very familiar what As Seen On TV products or infomercials are since we always stumble upon them everytime we watch television. They often last for about 30-minutes or in between commercials lasting 2-minutes airtime. As Seen On TV products are sold in a simple concept in which the sellers come up with a problem, they provide a solution, explain clearly to the viewers and sell the product at an impulse price-point. Once convinced, the direct-response mail-order is made through the hotline provided. With this simple marketing strategy, the industry garners around $400 billion each year.
Another strategy in selling the As Seen On TV products is odd pricing or psychological pricing. This is based from the idea that the first digit of the price resonates the most considering that we read from left to right. This is why it is easier to convince customers to buy a product sold for $4.99 than a product sold for $5
The actors are very convincing in selling the item. In addition, they entertain the viewers by mixing in a bit of humor.
Everthing that the viewers need to know about the product is explained thoroughly during the whole video. Unlike those products displayed on mall shelves where the details must be read. The customers can just watch how to use the products since a demo is provided.
As Seen On TV products is a great help for busy individuals. Even just lounging on the couch the customers can make an order thru the hotline number flashed in the television.
As Seen On TV products compete with products sold in malls. They have a long list of products. As Seen On TV products ranges from the kitchen, household, automotive, cleaning, health, and beauty products, to exercise and fitness products, books, or to toys and games for children.
Not only are As Seen On TV products available in our television screens, but they have also expanded their market reach with the use of the internet. New Easy is the name of their website which was formed in 2015. This has widened their market reach, making their products readily available for customers all over the world.
Televisions are still mediums being used by businesses to advertise their products. These advertisements wouldn’t continue to air if they weren’t profitable and effective. It is the quickest way to reach millions of customers.